Both Santa Teresa and Nosara attract international buyers and high-quality guests. The right choice depends on your priorities: lifestyle, rental profile, and long-term plan.
Key takeaways
- Santa Teresa tends to offer a more diverse guest mix and broader property variety.
- Nosara is often associated with a strong wellness identity and a more curated feel.
- For investors, execution (operations + infrastructure) can matter as much as the market.
Santa Teresa: surf energy + diverse demand
Often a fit for:
- Buyers who want vibrant dining and community
- Mixed guest profiles (surfers, wellness, families)
- Properties ranging from walkable to ultra-private
Nosara: wellness identity + structured feel
Often a fit for:
- Buyers who want a strong wellness brand
- Families and longer stays
- A more curated atmosphere
Investment lens: what to compare
- Access roads and infrastructure
- Property type supply (villas, condos, land)
- Seasonality patterns
- Your ability to execute operations
If your plan includes renting, operations quality matters as much as the market.
Explore: Property Management and Real Estate.
FAQ
Which market is better for rentals?
It depends on your property type and positioning. Compare seasonality, demand drivers, and how well your home matches guest expectations.
Which is better for a quieter lifestyle?
Many buyers experience Nosara as more structured and wellness-forward, while Santa Teresa can feel more energetic and varied.
What’s the biggest “make or break” factor in either market?
Infrastructure and operations: access, water, internet, and a strong local team often determine guest satisfaction and performance.